Welcome to our new home!
Welcome to our new home!

Welcome to Design By If!
We are a small but established design and brand development studio based in Bradford. We work closely with our clients in order to create an engaging and effective visual presence that truley reflects their character and firmly places them above and beyond their competition in the marketplace.

Kate Rusby – Website Design and Build
Kate Rusby - Website Design and Build

We’ve been working on Kate’s website for the past couple of months and the site has just been launched! Happy New Website day to Kate!
The website has been completely handed over to Emma at Pure Records who has complete control over all content. This enables Kate’s site to be independent from web builders and therefore [...]

Pete Coe – Album Artwork
Pete Coe - Album Artwork

Pete Coe is a folk singer who has been touring the folk clubs and festivals for the past 40 years. He approached Design By If to create artwork for his latest release Backbone and we were thrilled to help out! The album was launched this year at the Sidmouth Folk Festival and is going down [...]

Fancypants – Designer Pant Wear!
Fancypants - Designer Pant Wear!

We designed these lovely pants just for a bit of fun! For your own piece of limited edition designer pant wear nip down to www.soupa.co.uk and browse the shop. There are lots of beautiful and handmade gifts and home-wares waiting to be bought!
Design By If has been a member of the splendid creative network in [...]

Wireless Grids Corporation – Branding Development
Wireless Grids Corporation - Branding Development

Wireless Grids Corporation (WGC) has recently completed a merger with Varsity Media Group Acquisition Corp., of Austin, TX. They specialize in developing cutting edge software for next-generation seamless media and file sharing across the range of mobile and fixed operating systems.
Their growing team is currently engaged in a new phase of research and development and [...]

Demon Barbers’ Captain Ward Album Artwork
Demon Barbers' Captain Ward Album Artwork

The Demon Barbers have recently released their 3rd full album ‘The adventures of Captain Ward’, with the help of the genius Tony Hall, Design By If produced the artwork. The band have been described as ’slightly unhinged’ with ‘maverick tendencies’ – what more can we say?!
You can buy the album direct from the band here

Album [...]

Damien O’Kane Brand Creation
Damien O'Kane Brand Creation

Damien O’Kane has recently been taken on by Pure Records. He has been performing for years with his family and various bands but Summer Hill, produced by Pure Records is his first solo album. Pure Records needed a brand look for Damien as a solo performer and we were happy to oblige!
This doodley, cheeky style [...]

Damien Barber and Mike Wilson
Damien Barber and Mike Wilson

Damien Barber and Mike Wilson, nominees for Best Duo at the BBC Radio 2, Folk Awards 2010 released their album ‘Under the Influence’ in 2009. You can buy the splendid album here and listen to them here.

We are currently working on a new look for Damien and Mike starting with stunning photography by Mark Howe. [...]

Moll Springs Water Logo and Brand Development
Moll Springs Water Logo and Brand Development

Moll Springs is a new bottled spring water brand based near Huddersfield. Design By If worked on the Logo Identity for Moll Springs and is looking forward to completing the project when it is back on track.

Logo Identity

Kate Rusby – Sweet Bells Album Artwork
Kate Rusby - Sweet Bells Album Artwork

Kate Rusby asked Design By If to re-design her Sweet Bells album for 2009. Using family painter Marie Mills’ painting that hangs in Kate’s house, Design By If set about creating the artwork for the cover, inner and outer trays, disk and of course the booklet.
Sweet Bells Album Artwork

Web Header
Pure Records produced a series of [...]

ASDA
ASDA

We have been lucky enough to work with Asda since 2007 and have built a strong relationship with many different departments at Asda House. Below are just some of the projects we’ve been involved in.
Asda.com Homepage Development
Although we didn’t do any graphic work for this site, Design by If built the temporary homepage earlier this [...]

Kate Rusby Brand Development
Kate Rusby Brand Development

Folk singer and Mercury Music Prize Nominee Kate Rusby has had her curly haired scribble logo for over ten years  - she needed a brand overhaul so we happily obliged!
Kate is known for her sweet, natural sound and for popularising the folk songs sung by the average working people of England. The handcrafted, patchwork style [...]

Susans Brand Creation
Susans Brand Creation

We are proud to announce that this project has been case studied in RotoVision’s latest publication “Creating Great Graphic Design to a Budget” by Scott Witham. You can buy it here!

Here’s a few snapshots…

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Susan’s is a new catering company based in Whitby, North Yorkshire. They cater for any special occasion from a wedding to just [...]

Munchin Re-Brand
Munchin Re-Brand

Munchin has now been launched in the canteens of 165 primary schools in Kirklees in an effort to encourage children to eat healthily. Many corridors and canteens have been updated and children and parents have been given letters, leaflets, postcards and menus illustrated with the new Munchin brand. The project is ongoing so we’ll keep [...]

mGami
mGami

mGami is a games platform. They needed a logo, stationery and web interface design.
Logo Design

Character and Business Card Design

Web Login Page

Webpage Template
mGami required a versatile web template from which they could edit and update their information.

Goji Logo and Website Design
Goji Logo and Website Design

Logo, Illustration and Web Design for online Goji Shop.
Logo Design

Goji Tree Illustration

Website Design

Web Close-Up

Logo and Interface design for Ensembli
Logo and Interface design for Ensembli

Ensembli is a web based news application launched in 2009. Design By If created Ensembli’s corporate identity and rolled this out over stationery and corporate clothing. Design By If also worked closely with Ensembli from the initial stages to create the web interface design.
It is great to see the site now up and running.
Logo Design

Tshirt [...]

Re-Brand for The Demon Barbers
Re-Brand for The Demon Barbers

The Demon Barbers have had a busy year. With continued success and a growing following it was time to create a logo for the band that was easily recognisable and reproduced.
Through discussions with the band we recognised that a bold, simple and friendly approach would suit the band. Something that would reflect the energy and [...]

Cawthorne Concerts A4 Leaflet
Cawthorne Concerts A4 Leaflet

Pure records commissioned Design By If to design a promotional leaflet for their Cawthorne Summer Concerts in 2007. This was the first design job we worked on with Pure Records and it was the start of a long and fruitful friendship!


A little bit about us
We are a young but established graphic design and brand development company based in Bradford, England. We'd like to keep you posted on what's going on in the studio so please browse around and make yourself at home!
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Our Eco Policy
Printing is estimated to be the UK’s 4th most polluting industry, mostly because of high energy and chemical use, and associated waste. Here at Design By If we will always give our clients a sustainable print option along with the standard option in order to encourage and promote the use of sustainable methods of print and packaging.